Last updated: 14.11.2026
Her Confidant (ME4ME PTY LTD / ABN 69 673 654 423) operates the website https://herconfidant.com.au. We take your privacy seriously, and given the personal nature of what we do, your discretion and confidentiality matter to us as much as they matter to you.
This policy explains what personal information we collect, how we use it, who has access to it, and the rights you have over it. We handle personal and sometimes sensitive information in line with the Australian Privacy Act 1988 and the Australian Privacy Principles (APPs).
If anything here is unclear, contact us at hello@herconfidant.com.au.
We only collect information we actually need to provide our services and stay in touch with you. Depending on how you interact with us, this can include:
Quiz responses: if you take our Experience Quiz, we collect your first name, email address, how you heard about us, and your answers, including any notes you add. Your answers may reveal information about your preferences and desires, which is sensitive information. We collect it only with your consent, and use it to prepare your personal reading, suggest an experience and companion, and prepare for any conversation with Anna. It is stored securely in Airtable. Your name, email address and your result (your archetype and the experience and Companion we suggest, never your answers) are also saved with your email subscription in EmailOctopus, so our follow-up emails match your result.
Because of the nature of our work, some of the information you share with us may be considered sensitive. We only collect this where you choose to share it with us, we use it solely to provide you with the right experience, and we hold it under the confidentiality protections described below. We never share it beyond the people directly involved in delivering your service.
We use your information to:
We do not sell your personal information. Ever.
Our website and quiz use Google Analytics 4 and PostHog, managed through Google Tag Manager, to understand how people use the site so we can improve it. These tools use cookies and similar technologies to record information such as the pages you visit, the buttons you select and roughly where you’re visiting from. PostHog also makes session recordings of how you move through our pages; on the quiz these may include the answers you select, but never your name or email address. We don’t use these tools to show you advertising.
You can opt out of Google Analytics by adjusting your browser settings or using Google's opt-out tools, and you can manage or clear cookies through your browser at any time.
Your information is only seen by people who need it to deliver your experience or run the business. This includes:
Everyone involved with Her Confidant, companions, contractors and collaborators, is required to sign a contract and/or non-disclosure agreement before working with us. They are bound to keep your information confidential and to handle it with the same discretion we hold ourselves to.
We also use trusted third-party tools to run our operations:
These providers only access your information to perform their service for us, and we choose providers who maintain appropriate security and privacy standards.
We use automation (n8n) and AI tools (Anthropic's Claude, and OpenAI for transcription) to run the business more efficiently. After a call, Anna's spoken notes are transcribed and organised into your client profile. AI also helps prepare the anonymised brief your Companion receives before a booking, and your testimonial for publishing if you give one. We don't use AI to make decisions about you without human involvement, and a real person always checks its work and oversees your experience.
Several of the tools we rely on, including Calendly, Airtable, n8n, Anthropic, OpenAI, EmailOctopus, Google, Slack, PostHog, Resend and Vercel, store and process data on servers located outside Australia, in countries including the United States and the United Kingdom. By using our website and services, you acknowledge that your information may be stored or processed overseas. We only use reputable providers who are required to protect your information.
We use reasonable security measures to protect your information, including access controls on our systems, password protection, and limiting access to the people who genuinely need it. As above, everyone with access is bound by confidentiality obligations.
While we take protecting your information seriously, no method of storage or transmission over the internet is completely secure, and we can't guarantee absolute security.
We keep your personal information for as long as we need it to provide our services and maintain our relationship with you, and for any period we're required to keep it for legal, tax or administrative reasons. When we no longer need it, we delete or de-identify it.
If you'd like us to delete your information sooner, see Your rights below.
Pages on this site may include embedded content (such as videos or scheduling widgets). Embedded content from other websites behaves as though you've visited that website directly, and those sites may collect data about you and use their own cookies. We'd encourage you to review the privacy policies of any third-party content you interact with.
You have the right to:
To make any of these requests, email us at hello@herconfidant.com.au and we'll respond as quickly as we can.
If you're not happy with how we've handled your information or your request, you can raise it with us directly, and you also have the right to lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.
We may update this policy from time to time. When we do, we'll change the "last updated" date at the top of this page. Significant changes will be made clear.
For anything to do with your privacy or this policy, get in touch:
Email: hello@herconfidant.com.au
Website: https://herconfidant.com.au
