The typical woman who books Her Confidant is about 50, and seven in ten are 45 or older. More than three in four are single, divorced, separated or widowed, and just over half come for reconnection. In 2026, more women are coming back, choosing longer experiences and planning around two weeks ahead.
Based on Her Confidant bookings since 2024. Last updated: October 2026
The woman who books a male companion through Her Confidant is not who most people picture. Her median age is 50, and that number has held steady across 2025 and 2026.
| Age band | Share of clients (since 2024) |
| Under 35 | 13% |
| 35 to 44 | 16% |
| 45 to 54 | 38% |
| 55 to 64 | 23% |
| 65 and over | 10% |
Seven in ten clients (71%) are 45 or older, and more than half (52%) are 50 or over. The largest single group is women aged 45 to 54, at 38%.
Older women also come back more often. Counted by bookings rather than by women, those aged 55 and over account for nearly half (48%) of all bookings.
There is a telling gap between curiosity and action, too. Women who enquire but never book have a median age of 45. The women who go on to book are typically five years older.
“The woman who books us is usually around fifty. She has raised children, built a career, maybe ended a marriage, and she has finally stopped waiting for permission. Wanting to be held, heard and enjoyed doesn’t expire at a certain birthday. If anything, women get clearer about it.”
Anna Grosman, Founder, Her Confidant
More than three in four clients (77%) are single, divorced, separated or widowed. Almost half (45%) are women whose relationship has ended. Married women make up about one in six clients (17%).
Single women are a growing share. In 2026 so far they are 40% of clients, up from 25% in the same period of 2025.
For context, the median age at divorce for Australian women is now 44.4 years, according to the Australian Bureau of Statistics. Her Confidant’s divorced clients are older still, with a median age of 55. Many women, it seems, take their time before choosing something for themselves again.
When women tell us why they are booking, one word comes up more than any other.
| Main reason for booking | Share of clients (since 2024) |
| Reconnection with themselves | 52% |
| Pleasure and desire | 31% |
| Healing | 6% |
| Other reasons | 11% |
Just over half (52%) name reconnection: with themselves, with their bodies, with a part of life that went quiet. Pleasure and desire follow at 31%.
Women seeking reconnection tend to be older, with a median age of 53.5, compared with 49 for women who lead with pleasure. Among clients whose relationship has ended, two in three (67%) give reconnection as their reason.
Loneliness is part of the wider picture. The Australian Institute of Health and Welfare estimates that 16% of Australian women were experiencing loneliness in 2024.
For women who want expert support alongside companionship, The Reawakening was designed with exactly this chapter in mind.
“Reconnection is the word I hear most. Women tell me they spent years looking after everyone else and somewhere along the way lost the thread back to themselves. Making time to find it again is one of the most grounded things a woman can do.”
Anna Grosman, Founder, Her Confidant
In 2026 so far, more than half (55%) of bookings are repeat bookings, up from 37% in the same period of 2025.
So the circle is widening and deepening at the same time. New women keep arriving, and the women who have been before are returning sooner.
Women are giving themselves more time. The median booking in 2026 is four hours, up from three in the same period of 2025. Bookings of three hours or less have dropped from 61% to 44%.
| 1 January to 22 October | 2025 | 2026 |
| Repeat bookings | 37% | 55% |
| Her Confidant Experience+ share of bookings | 12% | 32% |
| Bookings of three hours or less | 61% | 44% |
What women book (share of bookings since 2024):
More than one in five 2026 bookings (22%) run overnight or longer. For women who want to step away from the clock entirely, The Weekender offers shared dinners and slow mornings across a full weekend. If intimacy seems like too much for now, The Prelude offers conversation over dinner with no agenda, although most women find the Her Confidant Experience the better first step. Our guide to what a male escort costs in Australia sets out the price of every experience.
“More women are coming back, and they’re asking for more time. Once a woman has felt safe, unhurried and properly seen, three hours can start to feel rushed. That tells me we’re getting the care right.”
Anna Grosman, Founder, Her Confidant
Saturday is the busiest day, with 24% of bookings. Friday to Sunday accounts for 52% of bookings since 2024, and 55% in 2026. That still leaves almost half (45% to 48%) falling Monday to Thursday, which suggests plenty of women are carving out time in the working week.
Most women plan about two weeks ahead. In 2026 the median lead time is 14 days.
| How far ahead women book (2026) | Share of bookings |
| Within a week | 35% |
| Eight to 30 days | 42% |
| More than a month | 23% |
City figures cover bookings since 2024. Brisbane and the Gold Coast are combined. Figures for Brisbane, the Gold Coast and Perth rest on smaller numbers, so treat them as indicative.
| City | Bookings falling Friday to Sunday |
| Perth | 68% |
| Melbourne | 56% |
| All cities | 52% |
| Sydney | 47% |
Melbourne is Her Confidant’s home city and largest market, with 40% of all bookings. 71% of Melbourne clients are 45 or older, and the 45 to 54 band alone is 39%. Half (51%) are separated, divorced or widowed, the highest share of the major cities, and 52% name reconnection as their main reason. Saturday is the standout day at 27% of bookings. Melbourne women also book at shorter notice than Sydney women, with a median lead time of 12 days.
Read more about male escorts in Melbourne.
Sydney accounts for 29% of bookings and has the oldest booking profile of the major cities: 62% of Sydney bookings are made by women aged 55 or older, and one in six Sydney clients (16%) is 65 or older. Sydney women plan further ahead (median 17.5 days, with 29% booking more than a month out) and book longer, with a median of four hours. Repeat bookings make up 52% of Sydney bookings, and women who rebook average 4.7 bookings, the most loyal of any city.
Read more about male escorts in Sydney.
Brisbane and the Gold Coast together make up 7% to 8% of bookings, steady across 2025 and 2026. This is the oldest client base of any region, with a median age of 54, and 83% of clients are 45 or older. More than half (56%) are separated, divorced or widowed, and reconnection is the main reason for 59%. The three-hour format is the favourite here, at 58% of bookings.
Read more about male escorts in Brisbane and male escorts on the Gold Coast.
Perth is Her Confidant’s most weekend-driven city. 68% of Perth bookings fall between Friday and Sunday, and Saturday alone accounts for 32%. Three in four Perth clients (75%) are 45 or older, with a median age of 50. For Perth women, companionship is something to build a weekend around: dinner, conversation and an unhurried Saturday.
Read more about male companions in Perth.
These figures come from Her Confidant’s own booking records, anonymised and analysed in aggregate on 22 October 2026.
Journalists and researchers are welcome to cite these figures with a link to this page. For interviews or further detail, contact Anna at Her Confidant. And if you are thinking about a booking yourself, you can browse the Companions without committing to anything.
At Her Confidant, the median client age is 50 and 71% of clients are 45 or older. The largest group is women aged 45 to 54 (38%), and one in ten clients is 65 or older. These figures are based on Her Confidant bookings since 2024.
The most common reason is reconnection. 52% of Her Confidant clients name reconnection with themselves as their main reason for booking, followed by pleasure and desire (31%) and healing (6%). Women whose relationship has ended are especially likely to name reconnection (67%).
Melbourne, Her Confidant’s home city, accounts for 40% of bookings, followed by Sydney (29%), Perth (8%) and Brisbane and the Gold Coast combined (7%). Perth is the most weekend-focused city, with 68% of bookings falling between Friday and Sunday.
The median lead time in 2026 is 14 days, and 35% of women book within a week. Saturday is the busiest day, with 24% of bookings, and 52% of bookings fall between Friday and Sunday.
The figures come from Her Confidant’s own anonymised booking records from 1 January 2024 to 22 October 2026, counting completed and confirmed bookings only. Small groups were merged to protect privacy. The data describes Her Confidant clients, not all Australian women.
